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Daylights

“A window, 7 islands. 7 sunrises from another world”

CLIENT: Promotur Turismo de Canarias ASSIGNMENT: Alternative Touristic Campaign YEAR: 2015

An innovative proposal for the Tourism Board of the Canary Islands.

7 coordinates 7 messages 7 islands.

Dunes, an enchanted forest, the sky, the moon, the centre of the earth… we would have to traverse the whole world to enjoy all these landscapes. However there is a small corner in the world, a lot closer than you think, in which all of them can be found. A microparadise of less than 7500 km2 where waking can be a unique experience every day.

This is precisely the objective of the present project. Surprise by showing 7 sunrises/awakenings. To convey that in the Canary Islands you can find 7 wonders of the world and together they form a vital experience second to none.

01_Listen
02_Walk
03_Breathe
04_Reach
05_Feel
06_Dream
07_Explore