onthedraw

#onthedraw

“an illustrated journey”

CLIENT: Promotur Turismo de Canarias ASSIGNMENT: Alternative touristic campaign YEAR: 2014

Seven european illustrators (Ekaterina Koroleva, Malika Favre, Paula Bonet, Ben Heine, Jens Magnusson, Steve Simpson and Mads Berg) travelled to each of the Canary Islands to discover, feel and draw the experience in travel notebooks and original illustrations to share through social networks and other channels.

The public has been able to follow the steps and the creative evolution of the artists in an online travel notebook that has been published on the project’s website on real time (onthedraw.travel) as well as on social networks under the hashtag #onthedraw. It achieved more than 54,000 “likes” on Facebook, 90,000 on Instagram and an audience of almost 1,000,000 on Twitter.

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